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Why do doctors prescribe a brand-name drug when there are cheaper generics?

Doctor holding out several packs of a variety of pills

I have worked for nearly 30 years in retail pharmacy and have been asked many questions by customers. One of the most frequent themes of these queries relates to choosing between brand-name drugs and their generics. Most queries concern the substantial price differences between buying brand-name drugs and generics. People often ask me, “Why do […]

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